For many years, India’s elite have taken refuge in private clubs and gymkhanas, reminiscent of the British Raj, situated in upscale neighborhoods and scenic resorts across major cities. These exclusive spaces, filled with agents of power such as business magnates, politicians, and dignitaries, have long been a haven for high-society mingling and business networking over leisurely games.
However, as India evolves into a modern economy, the allure and relevance of these traditional enclaves are fading. A new breed of private clubs, more reflective of contemporary India, is gaining prominence—catering to a dynamic generation eager for less formal and more inclusive settings.
Internationally renowned Soho House, which began in London, is one such entrant, with plans to expand in New Delhi and Mumbai. Their first venue at Juhu Beach has thrived, establishing a modern approach to club culture for creators and entrepreneurs who previously felt alienated from the legacy-laden spaces.
Kelly Wardingham, Soho House’s Asia director, emphasizes that today’s affluent require different environments that do not prioritize family lineage. Members can mingle, relax by the rooftop pool, or attend events aimed at fostering entrepreneurial skills and connections.
Notably, membership has become a pathway for budding talents, like filmmaker Reema Maya, to navigate Mumbai’s competitive landscape—offering access to influential circles that were once off-limits. As demand for these newer clubs rises amidst the limited availability of traditional options, the transformation in India’s social landscape continues to gain momentum.
Source: www.bbc.com
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