Criminals Are Using AI to Supercharge Scams, Employing AI-Generated Images, Voice Cloning, and Error-Free Phishing Communications

The BBC UK reports that criminals are utilizing artificial intelligence to intensify scams, leading to warnings for shoppers regarding where they make purchases. Some fraudsters have established websites for fraudulent retailers that purport to be family-owned businesses selling quality UK-made products, with images potentially depicting a UK High Street featuring Union Jack flags.

Trading standards officers indicate that if a purchase is made from such sites, the item may either not arrive or could be a low-cost, mass-produced good originating from a country like China. National Trading Standards has noted that AI-generated images, alongside voice cloning and deepfake videos, are increasingly being employed to defraud people out of their money. The organization has issued an AI scam watchlist that highlights some of the methods and tools criminals are using.

Tricks that individuals should be aware of include the creation of new or cloned websites that appear highly polished and professional in a short time and at a low expense. Furthermore, romance scams are being executed where AI is used to maintain conversations and recall personal details of victims over extended periods. AI-generated deepfake videos and audio that has been cloned from voices are being used to impersonate close friends or family members who are requesting money due to an alleged 'emergency.'

AI is also capable of generating phishing emails, text messages, and social media posts that are personalized and free of errors, which can be done on a massive scale. Consumer group Which? states that the presence of typos or grammatical mistakes can no longer be a reliable indicator for spotting scams. states that the presence of typos or grammatical mistakes can no longer be a reliable indicator for spotting scams.

To protect themselves, trading standards suggest several measures. These include never sending money, gift cards, or any personal or financial information to an individual who has not been met in person. Individuals are advised to conduct research, such as verifying if a shop's address is legitimate, using the Financial Conduct Authority's Firm Checker to confirm if a company is authorized to provide financial advice, and contacting a business directly to verify the authenticity of a job advertisement. It is also advised not to assume someone is genuine simply because their voice has been heard or they have been seen on a video call.

In general, the advice given is to pause and consider before taking any action, sharing personal data, or making payments. Individuals should be particularly cautious of any sense of pressure or urgency, as criminals aim to prompt action before the victim has sufficient time to think. Fraud and scams can be reported to Report Fraud or by calling 0300 1232040, or advice can be sought from the Citizens Advice Consumer Helpline at 0808 223 1133.