Critique of Michelin's New Wine Grading in Restaurant and Hotel Guides
A South China Morning Post report details a critique suggesting that Michelin is diluting its brand by incorporating vineyard grading into its restaurant and hotel guides, alongside personal reflections on the author's limited wine knowledge.
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According to the South China Morning Post, the entity responsible for Michelin has incorporated vineyard grading into its restaurant and hotel guides, which some suggest is further diminishing the brand's standing.
In a personal reflection shared in the article, the author admitted to having significantly below-average wine knowledge for a food writer. The author noted that their immediate family members do not drink, and they were never properly introduced to the appreciation of wine. During college, the author's friends primarily drank beer.
The author described their prior view of a wine cooler as a simple drink rather than a device designed to store bottles with specific temperature and humidity controls. Furthermore, the author stated that until recently, they struggled to correctly spell terms like oenology or viticulture without referencing a dictionary.
Despite these personal admissions, the author expressed a perception that they recognize a desperate and unconvincing publicity scheme.
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