Maextro, Huawei-Backed Firm, Seeks Maserati Collaboration for Electric Vehicles
Maextro, which has backing from Huawei Technologies, is reportedly aiming to incorporate Maserati's design expertise, styling, and brand recognition to create electric vehicles. The collaboration is anticipated to result in the mass production of a new model by late 2027.
According to sources familiar with the matter reported by the South China Morning Post, the Maextro brand intends to combine Chinese technological advancements with Italian design elements to introduce a new luxury electric vehicle by 2027. Maextro, which receives support from the technology giant Huawei Technologies, is reportedly looking to utilize Maserati's design capabilities, styling, and brand awareness to develop electric cars that could woo wealthy consumers. The partners anticipate that the new model could be mass-produced by late 2027, with plans for sales both within mainland China and internationally. Furthermore, the sources indicated that any deliveries made outside of mainland China would feature Maserati badges, as the new model would be sold both in mainland China and abroad. Stellantis, a car giant based in the Netherlands, owns Maserati.