
In the heart of Indian-administered Kashmir, Pahalgam is often described as a slice of paradise, a sentiment captured by an age-old Persian couplet. Enclosed by magnificent Himalayan peaks and crisscrossed by the Lidder River, this serene town has long served as an enchanting retreat for tourists and Bollywood filmmakers alike.
However, on April 22, this idyllic setting was transformed into a scene of horror as militants targeted and killed 25 male Hindu tourists in Baisaran, just a short distance from Pahalgam, provoking international tension between nuclear neighbors India and Pakistan. In response, both nations exchanged missile and drone strikes, leading to a temporary ceasefire.
Now, as residents grapple with profound grief and the loss of livelihood, Pahalgam is slowly attempting to recover. During a recent visit, it was evident that tourism, the lifeblood of the area, has been severely impacted. Most of the peak season, from April to June, has already seen a dramatic decline in visitors.
Local tourism officials lament the devastating aftermath. Javeed Burza, president of the Pahalgam Hotels and Restaurants Association, voiced the heartbreak over the senseless violence. Chief Minister Omar Abdullah has actively sought to revive tourism, even cycling through the town soon after the attack to reassure visitors of its safety.
While recent years were characterized by robust tourist traffic, with markets bustling and shops thriving, the current atmosphere is much quieter, forcing many local businesses to close temporarily or downsize their workforce.
The hope remains that Pahalgam, once brimming with life and joy, can reclaim its essence and welcome back tourists once again.
Source: www.bbc.com
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