Alibaba Partners with Brooklyn Nets as Official Technology and Cloud Partner

Alibaba has established a multi-year strategic partnership with Brooklyn Sports & Entertainment, the parent organization of the Brooklyn Nets, to serve as the team's official technology and cloud partner and jersey patch sponsor.

Assembled News DeskOctober 5, 20261 min read

Abstract illustration depicting a digital partnership through a glowing network surrounding a stylized data server. — AI-generated illustration

According to the South China Morning Post, the Chinese technology company has been named the official technology and cloud partner and jersey patch sponsor for the NBA team in anticipation of the team's 60th anniversary. This collaboration was made public on Monday through a multi-year strategic partnership between Alibaba and Brooklyn Sports & Entertainment, which is the parent company of the basketball team. Furthermore, the joint statement from both parties indicated that Alibaba will also assume the role of the official jersey patch sponsor for the Brooklyn Nets leading up to the basketball team's 60th anniversary season.

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